VISUAL BOARD OF MY CREATIVE PROJECTS

ISSUE 002 | THE UNDER ARMOUR SPEC CAMPAIGN

CARRY YOUR ARMOUR.

I developed this concept to express the literal feeling of athletes carrying their armour to their arena. The Katana represents discipline; the compression gear represents preparation. Together they tell the story of the modern warrior and an athlete in their battlefield.

The strongest armour isn’t made of steel. It’s worn underneath.